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[TheDetroitBureau.com] Ford Bans The Mercury Brand | TheDetroitBureau.com: The internal story is one of constant competition between the dominant, family name Ford Division and the struggling Mercury within Lincoln-Mercury Division. In the 1960s, when I worked at Lincoln-Mercury, the competition with Ford .

[Projo Cars Blog] Dropping Mercury brand seen as making Ford more efficient - Projo ...: Ford confirmed plans to phase out its 71-year-old Mercury brand at a Detroit press conference on Wednesday afternoon. The decision will affect the two remaining Mercury dealers in Rhode Island: the Cranston-based Tasca Auto Group and Flood Ford Lincoln-Mercury of Narragansett.

[AnnArbor.com News] Mercury links: the end of a Ford brand - AnnArbor.com: s.pageName = "Edward Vielmetti : Editorial Article : Mercury links: the end of a Ford brand"; s.channel = "Edward Vielmetti"; s.eVar5 = s.channel; s.prop1 = "Edward Vielmetti"; s.prop2 = "Article"; s.prop5 = "auto|Ford|Mercury|Orphan Car Show"; s.eVar4 = "Edward Vielmetti : Editorial Article : Mercury links: the end of a Ford brand"; s.eVar2 = "Article"; s.prop22 = "Edward Vielmetti";

[Kansas City Star: Business] Ford Motor Co. to discontinue its Mercury line of cars ...: He said that Mercury&rsquo;s sales made up such a small percentage of North American market share, and that the profile of Ford and Mercury shoppers was so similar, that it made more sense to focus on accelerating the Ford brand and growing Lincoln.</p><p> Ford makes the Ford Escape and Mercury Mariner compact sport utility vehicles at its plant in Claycomo.

[Business Pundit] Ford Ends Mercury, Plans Lincoln Revamp | Business Pundit: (Ford)…will now devote unprecedented resources to expanding Lincoln’s lineup with new models, style and technology. Ford will now use resources that would have gone to Mercury to expand Lincoln’s lineup of luxury models with seven new or significantly reworked vehicles in the next four years, including the brand’s first premium compact.

[Houston Cars] Ford shuts down Mercury - here's why:  Ford was for regular buyers, and Lincoln was an aspirational brand, something people worked for and hoped to own later in life.  Mercury bridged the gap between the two as a premium brand.

[Auto Insurance Views] Auto Insurance Views » Blog Archive » Report Shows Ford Vehicles ...: The National Highway Traffic Safety Administration (NHTSA) 2010 Relative Collision Insurance Cost Information Booklet shows more Ford, Lincoln and Mercury vehicles lead their segments for

[Autoblog Green] Ford kills Mercury, will make Lincoln the most efficient luxury ...: Of Ford Motor Company's 16 percent market share in the U.S., Mercury accounts for 0.8 percentage points, a level that has been flat or declining for the past several years. That contrasts with the Ford brand, which has increased market share by 2.2 percentage points so far this year on the strength of new products and improved quality, fuel efficiency, safety, smart design and value.

[AdvanceLoan Finance Blog] Ford Planning To Kill Mercury « AdvanceLoan Finance Blog: The speed of Ford’s intended action, a flash move by auto industry standards, reflects CEO Alan Mulally’s desire to eliminate distractions while focusing on the namesake Ford brand and expanding the long-neglected Lincoln luxury division. Ever since arriving from Boeing, Mulally has treated Ford as the flagship brand while shedding European luxury nameplates the company once touted.

[Instapundit] Instapundit » Blog Archive » FORD KILLS MERCURY, will make Lincoln ...: FORD KILLS MERCURY, will make Lincoln the most efficient luxury brand. Posted by Glenn Reynolds at 1:00 pm ..... This blog is an Amazon affiliate. Help support InstaPundit by making purchases through Amazon links on this site. ...

Auttr: Motor Company today confirmed that it is killing its mid-market Mercury brand to focus its resources on its luxury Lincoln marque.  “We are very proud of its history, but we are now looking forward,” said Ford Americas President Mark Fields, who promised that the nation’s 1,712 dealers would be fairly compensated for the loss of their Mercury franchises.  He said the company would work with them to make sure their remaining Ford and Lincoln franchises make up for the lost sales.

[Gaea Times (by Simple Thoughts) Breaking News and incisive views 24/7] Mercury falling: Ford to end 72-year-old Mercury brand, expand and ...: Ford Americas President Mark Fields said the decision was made this spring as part of an annual business review. He said Mercury’s sales make up such a small percentage of North American market share ”” less than 1 percent, compared with Ford brand’s 16 percent ”” and that the profile of Ford and Mercury shoppers is so similar, it makes more sense to focus on Ford and Lincoln.

[Deals & Investments] Deals & Investments » Blog Archive » Ford Ends Mercury, Plans ...: (Ford)…will now devote unprecedented resources to expanding Lincoln’s lineup with new models, style and technology. Ford will now use resources that would have gone to Mercury to expand Lincoln’s lineup of luxury models with seven new or significantly reworked vehicles in the next four years, including the brand’s first premium compact.

[Submit News] » Ford Folds MercurySubmit News: Ford Folds Mercury Forbes Automaker will shutter mid-priced brand by year's end. AutoNation reports sales pick up in May.

[Consumer Reports Cars Blog] Consumer Reports Cars Blog: Another brand falls: Ford to close Mercury: Ford Motor Company has announced that it will close down its Mercury brand in late 2010 and it will expand the Lincoln product portfolio. The 1,700 Mercury dealers will receive formal notification tomorrow morning, though there are no Mercury-only dealers in North America.

[Car News Gossip] Official: Ford Shuts Down Mercury Brand, Lincoln Will Get New C ...: According to Fields, the decision to cut Mercury was difficult considering the brand's heritage, but an annual vehicle study put the final nail in the coffin. Mercury's total market share was shown to be 0.8 percent and most Mercury buyers were cross-shopping - and transitioning to - Ford vehicles.

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