Funky Cars > The Fortune 500 and blogs

The Beyond Branding Blog[The Beyond Branding Blog] Chris Anderson and Doc Searls hypothesize ”˜that the companies that blogged were often those that had less coherent and successful corporate messaging that those that didn’t.’ This sounds correct to me. Some of the corporations that use corporate blogging don’t take back any notion of how the brand should be managed, though I am sure they do use some of the ideas fed back by readers for other areas of their businesses (as in sales).

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PSFKhttp://www.psfk.com [PSFK] Fortune 500 Business Blogs: Chris Anderson and Doc Searles have asked why companies such as Microsoft, Sun and GM blog whilst others, such as Apple, Intel and Toyota don't. They hypothosised that the companies that blogged were often those that had less coherent and successful corporate messaging that those that didn't.

The Long Tail[The Long Tail] Announcing the Fortune 500 Business Blog Index: Max Kalehoff considers the impact of Google's book scanning project on publishers, and predicts a tectonic power shift (free reg req'd): "A great analogy to describe the potential impact of the long tail in book search is to consider the rapid rise of consumer-created content online--including blogs, message boards, ratings sites and other forms of social media. These platforms are becoming incredibly influential, not just because of their sheer popularity, and compelling content, but because they represent a massively growing share of online content relative to all other--such as corporate, commercial, editorial and government content.

[Colin's Corner] Syndicate Conference: • Syndicated Company & Product Environments: Discusses how companies of all sizes (from corporate titans like GM to your neighborhood book stores) are syndicating all kinds of content in pursuit of real business goals - and how companies take advantage of both corporate and individual blogs to relate more closely to their customers - and allow their customers to relate more closely to them.

[Blog Bahn - .. The Blog Superhighway] WordPress 2.0 Released: WordPress 2.0 was released on December 26, 2005. Following are links to further information: Owen Winkler’s What’s New in WordPress 2.0 Download WordPress 2.0

Mudville Gazette[Mudville Gazette] Dawn Patrol: The Mudville Gazette is written and produced by Greyhawk, the call sign of a real military guy currently serving somewhere in Germany. Unless otherwise credited, the opinions expressed are those of the author, and nothing here is to be taken as representing the official position of or endorsement by the United States Department of Defense or any of its subordinate components.

[Embracing the Monkeys] MITX CEO Roundtable - End of Session / Continuing the Discussion: Last Thursday (as a part of our day job), Adam and I were invited to present our thoughts on Web 2.0 and Social Computing to the MITX CEO Roundtable Series. It was a fantastic time for us and we really were flattered by the both the invite and the response.

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