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Automotive News Blog: If anything, my talk with Tremont emphasized one thing -- that design and branding are closer than ever. When Tremont talks about Chrysler, the word "elegance" isn’t too far away. And Jeeps are always "rugged." These days, design is about shape, inspiration and style as much as it’s about the marketing of signature details, the logofication of design cues, such as 7-spoke grilles and round headlights. Nothing spoke to that as much as the three strong brand definers on display today.

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What’s wrong with the Viper? - Autoblog - www.autoblog.com _: I know and a Rambler Javelin won the TransAm series one year as well - an obvious marketing coup they sell so many now. Chryslers were known for really crummy build quality and cheap interiors but sure, they had mountain motors - however - for the money a Hemi cost in those days you could build a wicked big block Chevy and not have your friends laugh at you.... a Hemi Charger was about the same price as a one year old Corvette. The Viper is a Dodge (check the JD Power quality survey for Benz, it's infectious) which translates to major depreciation - Don't think so?

Chrysler gives us a look at Firepower Concept - Autoblog - www ...: Currently codenamed “Firepower” this new Chrysler concept plays off the Crossfire themes, but is powered by a 6.1-liter HEMI V-8 and is based off the Viper platform. Chrysler is touting this as a “grand tourer” concept and is focusing on luxury and performance. It is a two-seater with a tinted glass roof that extends to the rear liftgate that gives an open feeling inside the car.

Auto News Weblog: ... the New Dodge Viper, the BMW Z4 and the Cadillac XLR Roadster. ... The Chrysler Sebring and Ford Mustang retained their number one and two positions ...

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