Funky Cars > Ford's economic lessons: In with new media, out with old ad ...

[Latest Social Networks & Online Communities content from Econsultancy] And while Farley admits that his company has a long way to go, Ford has learned a lot through this process of what media to use and when. He says that while you may not see Ford purchasing audience views during events like the SuperBowl with the same frequency as it once did, the company is also being careful about what new technologies it uses and when. 

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