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[The Torque Report] 2009 Ford F-150 Starts at $21320: "With the new F-150, we are offering customers more capability and choice with better-equipped trucks at a greater value than the competition," said Mark Grueber, Ford F-150 marketing manager. "With the high-volume XLT series, we are able to offer more towing capability, hauling capacity, more standard safety features, industry-exclusive Easy Fuelâ™

[AUTOinCAR] Truck wars take new approach Ford, like Chevy, to offer better ...: Doug Scott, Ford’s truck group marketing manager, said the take-rate on the new SFE package could be as high as 20% in some markets. But he emphasized that the fuel-economy on the new F-150 lineup is a strong improvement on its own, with improvements reaching as high as 12% over the outgoing model, depending on the configuration.

 [All About Japan Autos] Auto news; Ford Announces Pricing on ”˜09 F-150: Standard safety features on the ‘09 F-150 include AdvanceTrac stability control, trailer sway control, safety canopy side curtain airbags, front seat-mounted side air bags, and SOS post-crash alert system. Despite an extra two cylinders over rivals Chevy Silverado and Dodge Ram, Ford’s base F-150 benefits from a new six-speed automatic transmission that enables EPA city/highway fuel economy ratings of 15/21 mpg with the new SFE package, numbers that Ford calls “unsurpassed.”

 [Ford Motor Company - digital snippets » Ford F-150 - text snippets] MOST PICKUP FOR THE MONEY: With the high-volume XLT series, we are able to offer more towing capability, hauling capacity, more standard safety features, industry-exclusive Easy Fuelâ™ and V-8 power at a starting price of more than a $1,000 less than a comparably equipped competitive truck.”

 [Ford F150 News] Ford - a bit of the Blarney: Well, I think old Matt is living up to his name and might be giving a bit of the old blarney and with a Shannon in my background, I think I know what I’m talking about.  You’ll notice he doesn’t mention anything about quality.  I think most F150 owners wanted quality in their truck - not a truck that has a leaky front window that allows the electronics to be fried, nor the engine that keeps popping out the spark plug.  Yes, we bought for quality and yes, now that fuel is the big topic, we’d like a bit more fuel efficiency.  But, although it will be nice to drive  a bit further on the tank load, we will still wonder if our electronics will fry in the next rainstorm.  Yes, you might still have a full tank of gas but it isn’t much use Mr. O’Leary if your truck leaks water into the electronics.

[Pistachio] Ford F-150 Forum: Behind the Scenes: When the Ford truck team set out to design the next-generation F-150, sacrificing comfort for capability was not an option. The team redesigned the truck, both inside and out, to deliver best-in-class capability, unprecedented choice and a host of game-changing features.

[easyautosales Blog] Ford F-150 - Live Streaming @ Allen Parks Test Lab: Check out this live glimpse inside Ford’s Allen Park Test Labs for the F-150 Forum today at 1:30pm. Ford F-150 Chief Program Engineer Matt O’Leary and Truck Marketing Manager Doug Scott will discuss all things F-150, and make some news along the way.

[Truckin Magazine Forums] Invitation: Live Streaming Event with Ford F-150 Chief Engineer: Who: Chief Engineer Matt O'Leary and Truck Marketing Manager Doug Scott What: New Ford F-150 Product Briefing Where: Ford Allen Park Test Labs - 1500 Enterprise Drive, Allen Park, MI When: Thursday, Sept. 18 from 1:30-4:00 pm How: ...

 [cleanmpg Forums - In the News] Driving it Home: Ford is trying to drum up interest in its 2009 F-150 pickup before it goes on sale next month, and the hook is fuel economy.

[Auto Buyer Blog] Ford F-150 To Start At $21320: “With the new F-150, we are offering customers more capability and choice with better-equipped trucks at a greater value than the competition,” said Mark Grueber, Ford F-150 marketing manager.  “With the high-volume XLT series, we are able to offer more towing capability, hauling capacity, more standard safety features, industry-exclusive Easy Fuelâ™

[AutoIntel] Ford Announces Pricing on 2009 F-150: Ringing in at $21320, the most basic, brand-new, 2009 Ford F-150 XL Regular Cab offers “more capability with better fuel economy” than other trucks, comments Matt O’Leary, Ford F-150 chief engineer. Ford also claims an additional $1600 .

[Pierre Ford Blog] First Look: 2009 Ford F-150: In addition, Ford’s software geeks have figured out a way of using these systems to detect trailer sway: By tracking the yaw motions of the truck, the system can sense whether a trailer is swinging back and forth and then use a combination of braking and engine torque control to bring it back under control. If the F-150 is fitted with Ford’s optional Trailer Brake Controller, the system also will use the trailer brakes to bring things back under control.

 [Net Car Shows] Ford F-150 Foose Edition (2008): The show featured many of Chip's award-winning vehicles and allowed viewers to watch him conceptualize and re-design a 2002 Ford Thunderbird called "Speedbird" that debuted at the Specialty Equipment Market Association (SEMA) Show and received Ford's "Best of Show" award. Today, Chip and his Foose Design crew star in the popular series "Overhaulin'" that airs on The Learning Channel and has captured the imagination of not only automotive fans, but the general public, because of its humor and humanity.

[Automotive WorLd BLog] Ford F-150: For Matt O’Leary and Pat Schiavone, P415 was just another assignment. To their bosses in Dearborn, though, P415””the internal codename for the 2009 Ford F-150””was almost certainly the Ford Motor Company’s single most important new-model .

[Trucks For Sale] 2009 Ford F-150: Make or Break: To their bosses in Dearborn, though, P415-the internal codename for the 2009 Ford F-150-was almost certainly Ford Motor Company’s single most important new-model design and development program this decade. Last year, one in three vehicles carrying the Blue Oval badge sold in America was an F-Series.

[CarNewsAmerica] Introducing the 2009 Ford F-150: The vision for Ford’s truck team was clear: Redesign America’s favorite truck inside and out to give customers unrivaled capability, unprecedented choice and a host of smart, game-changing features. The result is the new 2009 Ford F-150 .

[Vol Cars Blog] Ford’s gas tanks going capless: Jettisoning the pesky caps will become most apparent in the new 2009 F-150 pickup truck, Ford’s top-selling vehicle, which was unveiled this week at the North American International Auto Show. It will hit showrooms in the fall.

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