Funky Cars > Charger TV debut this weekend
[chrysler weblog] If you happen to watch the NASCAR race this weekend, you will catch a 15 second commercial of the new 2006 Dodge Charger. The articles talks more about the promotions and advertising created for the Charger that kicks off May 16.
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Some slightly related from Technorati and Google.
[AdJab] AdAge in 60 seconds: Dodge's new Charger is getting beaucoup bucks thrown at it, at least marketing-wise - Chrysler is dropping somewhere around $60 million on advertising on everything from the plane you're flying in to billboards and print.
Jalopnik: We’ve been pining away for a new Suzuki Swift GTi since the mid-1990s, when the company discontinued its Porsche 944—beating microcar. The GTi was a best-kept secret among enthusiasts who, like us, were attempting to squeeze a meager existence out of a post-collegiate retail job. It’s good to see the perennially up-and-coming Suzuki look back for inspiration.
Swift Weblog -: “ With modern coupe styling, rear-wheel drive, four-door functionality and a HEMI packed under the hood, the all-new 2006 Dodge Charger is bold, powerful and capable,” said Darryl Jackson, Vice President – Dodge Marketing. “Similar to HEMI, the Charger name is powerful and draws from the Dodge brand’s proud performance heritage. We have a tremendous amount of equity and name recognition for both of these entities. Combined, today’s all-new Dodge Charger and HEMI engine effectively mark the return of modern American muscle,” said Jackson.
Swift Weblog -: “ With modern coupe styling, rear-wheel drive, four-door functionality and a HEMI packed under the hood, the all-new 2006 Dodge Charger is bold, powerful and capable,” said Darryl Jackson, Vice President – Dodge Marketing. “Similar to HEMI, the Charger name is powerful and draws from the Dodge brand’s proud performance heritage. We have a tremendous amount of equity and name recognition for both of these entities. Combined, today’s all-new Dodge Charger and HEMI engine effectively mark the return of modern American muscle,” said Jackson.
Swift Weblog -: • Dodge cars remained “dependable” and, by extension, practical into the 1950s when American affluence made “practical” obsolete in the U.S. market. Virgil Exner revamped Dodge’s fusty styling for 1954 and Dodge’s version of Chrysler’s HEMI V-8—dubbed the “Red Ram”—also became available. Dodge’s suddenly sporty image led to its first Indianapolis 500 pace car. Soon Dodge was selling its own version of the Chrysler 300, the D-500.
Swift Weblog - 2006 Dodge Charger Earns Top Government Safety ...: The 2006 Dodge Charger’s active safety technology includes standard Electronic Stability Program (ESP), all-speed Traction Control System (TCS), and four-wheel Anti-lock Brake System (ABS). Those accident avoidance features are coupled with a host of passive safety equipment including Advance multistage driver and front passenger air bags, with Occupant Classification System (OCS) for controlled airbag deployment, constant force seat belt retractors, pretensioners, an energy-absorbing steering column, and optional side-curtain airbags.
Reflected tags on Technorati: Blog, Smoke, Nascar, NASCAR, FunkyCars.org