[Previous] Shelby GT 500E...

 [Next] Opening a Product’s Hood through Blogs - Interview with J...

Some related posts from Technorati and Google.

 [Jalopnik] Blogging the Bob Lutz Podcast: Understandably worried that their projected GMT-900 cash cow was going to sink beneath the waves of onrushing fuel prices, the General enlisted Lutz to get in on this newfangled podcasting thing that Steve Jobs keeps going on about. Our take after the jump.

[B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary] GM Vice-Chariman Bob Lutz Podcasts About SUVs and His Passion for Blogging: Lutz addresses the SUV fuel efficiency issue, saying thnat new full-size sport utility vehicle and full-size pickup trucks have crossed the magic 20 mile per gallon mileage threshhold "betwen urban use and highway." And he says GM will have 2-mode full-hybrid system in '07 that "is superior to Japanese models" and will give a 25 percent boost in fuel economy. However, since fuel efficiency certainly didn't just become an issue, it all seemed pretty bland to me.

 [Adrants » Marketing and Advertising News With Attitude] GM's Bob Lutz Does First Podcast: An early believer in blogging and podcasting, GM, a while back, created Fastlane, a blog written by GM Vice Chairman Bob Lutz and other GM top executives. Today, Lutz has produce his first podcast in which he talks about "the realities of today's market for full-size sport utility vehicles with host Bill O'Neill, GM executive director of communications." It's encouraging to see executives at this level in large companies engaging in these two new, but very powerful media.

  NevOn: I found it especially interesting when, about 15 minutes in, Lutz starting talking (passionately) about why he got into blogging and commented at some length on how he sees the medium and its value both for GM and its audiences, contrasting blogs with traditional and formal corporate communication. He remains consistent with his advocacy that a blog gives the company direct and unfiltered feedback from customers and car enthusiasts. (via Cosmos)

 [Jalopnik] Blogging the Bob Lutz Podcast: Whenever GM feels like it would benefit from a shot of straight-talkin’ car-guy honesty, they trot out Bob Lutz, the one man in the company who’s familiar enough to average car-buying Americans who also has impeccable credibility with the enthusiast community. Understandably worried that their projected GMT-900 cash cow was going to sink beneath the waves of onrushing fuel prices, the General enlisted Lutz to get in on this newfangled podcasting thing that Steve Jobs keeps going on about.

 [Fastlane.gmblogs.com] Detroit Auto News - Auto Industry News from the GM FastLane Blog ...: And it gives us access to a totally new segment - the first new segment that Saab has entered since the original 900 Convertible in 1986, almost two decades ago. With more than 7,000 sold in the U.S., the 9-2X is bringing new customers to the brand.

Reflected tags on Technorati: Blog, Manufacturing, Process, Funky Cars