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June 16, 2005

Baby Boomers Into Car Modification

Drivers Drive: An Automotive Blog With Car News and Resourceshttp://www.driversdrive.com [Drivers Drive: An Automotive Blog With Car News and Resources] The car modification trend continues with car owners adding everything from souped up sound systems to flat-screen tvs to their vehicles. A Christian Science Monitor article says that specialty automotives is now a $31 billion industry. The Monitor also says it isn't just 20-somethings customizing and personalizing their cars but baby boomers as well:

Some slightly related from Technorati and Google.

Driversdrive.comhttp://www.driversdrive.com [Driversdrive.com] Drivers Drive: An Automotive Blog With Car News and Resources: Autoblog also has an entry on the Exelero here. Autoblog says, "The super-Bach can get to 55 mph in 4.4 seconds with the help of two turbochargers a nd 740 ft-lbs of torque." Maybach has a website for U.S. browsers but we didn't see anything there about the Exelero.

[Brandnoise.typepad.com] Brand Noise: Findings show that planners and buyers are more likely to buyin-bar TV advertising than three years ago, with bars and shops provingthe most effective venues and rail stations the least. 77% of respondents expect to purchase screen advertising in the future,up from 67% in October 2002, with gyms set to be the fastest-growinglocation for the medium.

Homepage.mac.comhttp://homepage.mac.com [Homepage.mac.com] MetroXing logo: How manytrue Beatle fans do not have the CD’s already (we’re discountingvinyl holders as not part of the potential audience for digital downloads) andwhy wouldn’t you just convert your CD’s yourself to no-DRMMp3’s? How many of these journalists will be buying their Beatle tracksonline only? How many older baby boomers have refused to buy tracks at a storebecause no Beatle tracks are available sofar?

[Estatevaults.com] Legacy Matters„¢: Last Words, Eulogies and Epitaphs Archives: That will likely change as the interest in personalizing funerals continues to grow.  Baby boomers are saying they want the funeral industry to be more about their lives.   

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Posted at June 16, 2005 08:04 AM

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