Funky Cars > AutoTrader takes down offensive billboard
[AdJab] Adrants pointed out an interesting billboard for AutoTrader that was recently pulled from roadsides in Auckland, New Zealand. I'm not sure why they pulled the billboards, all they read was "We've Got Rides For Dirty Bitches."
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[Ad-rag.com] New Zealand billboard gets pulled :: AdLand ad-rag.com :: by the ...: The ad campaign for the Auto Trader website was meant to poke fun at Auckland drivers with .The billboard features two dogs looking out of a car window.
[Findory.com] Findory : Blog Maverick: Watching CNN, reading websites and my email, trying to keep up with the disaster that was escalating in the Gulf Coast. While I was gone, I had responded to an email request for any extra merchandise that Mavs might have for those staying in Dallas hotels and we sent boxes full of merchandise to help .
[Adrants.com] Adrants » Marketing and Advertising News With Attitude: It seems several had a problem with the copy which read, "We've Got Rides For Dirty Bitches." Without seeing the accompanying image of two dogs (commonly referred to as bitches in Auckland) looking out the window, one might understand how it might offend but no. The whole thing's been depicted as some kind of woman-bashing campaign and the Advertising Standards Authority has requested the billboard be taken down.
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